Joico Blonde Life Violet Shampoo

Cool tone-perfecting shampoo.

Benefits

• Instantly neutralizes brassy, yellow hues to maintain brilliantly bright blondes
• Nourishes and protects fragile blonde hair
• Healthy-looking hair with brilliant shine
• Hair will be smooth and strong
• Rich lather gently cleanses hair

Key ingredients

• Joico SmatRelease Technology - unique liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients — Rosehip Oil, Arginine, and Keratin — to help repair, strengthen, and protect hair from the cumulative effects of daily styling
• Manoi oil- a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
• Tamanu oil - a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
• Arginine - smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal
• Light violet hue - the ultimate balancing act, cools brassy blondes in a single shot.

How to use

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times per week to maintain cool tones.