Joico Balance Purple Shampoo

Purple shampoo for blonde/gray hair to eliminate brassy/yellow tones

The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage, and strengthen hair’s natural defenses. No shrinking violets here.

Perfect for

Blondes (especially platinum) and gray/silver hair

Technology

It’s a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.

How to use

Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.

Water/Aqua/Eau • Sodium Laureth Sulfate • Cocamidopropyl Betaine • Cocamide MEA • Ammonium Laureth Sulfate • Glycol Stearate • Laurdimonium Hydroxypropyl Hydrolyzed Keratin • Arginine HCl • Phosphatidylcholine • Rosa Canina Fruit Oil • Camellia Sinensis Leaf Extract • Panthenol • Polyamide-2 • Ethylhexyl Methoxycinnamate • Ethylhexyl Salicylate • Sodium Chloride • PEG-7 Glyceryl Cocoate • Disodium EDTA • Citric Acid • Guar Hydroxypropyltrimonium Chloride • Cetrimonium Chloride • PPG-12-Buteth-16 • Amodimethicone • C11-15 Pareth-7 • Laureth-9 • Glycerin • Trideceth-12 • Butylene Glycol • Sodium Hydroxide • Phenoxyethanol • Sodium Benzoate • Sorbic Acid • Salicylic Acid • Benzyl Alcohol • Limonene • Linalool • Amyl Cinnamal • Fragrance/Parfum • Ext. Violet 2 (CI 60730) • Red 33 (CI 17200)