Joico Blonde Life Brightening Shampoo

Sulfate-free Shampoo to nourish and illuminate blond hair.

Benefits

• Gently but effectively lifts away dirt and oil
• Sulfate-free formula
• Restores hair’s optimal pH level
• Banishes brass
• Banishes off-tones, fading, and damage
• Produces a luscious lather
• Smoothes and softens the hair for easy combing

Hair type

For any bleached, double-processed, or high-lifted blonde hair.

Technology

Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.

How to use

Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo, gently massaging into a lather. Rinse and repeat if necessary.