Wella Professionals Straighten It

Specially designed for hair straightening.

Effects

• Permanent straightening.
• Creates a long-lasting silky smooth results for clients with naturally curly hair.  

2 versions

• MILD - for colored hair and chemically reshaped hair.
• INTENSE - for chemically untreated hair.

How to use

1) APPLICATION

• Fill a non-metallic bowl with the appropiate cream of ready to use straightening cream and apply carefully with a brush/comb, working from section to section (approx. 1 cm wide) at a distance of approx. 5 mm from the head. Comb through just once and carefully with a large-toothed comb

2) STRAIGHTENING

• Please take into account the fact that the product is already starting to take effect during the application period and check progess after the specified minimum time has elapsed. Comb the hair once again with a large toothed comb, rinse out the straightening cream thoroughly and press out any excess moisture with a towel.

3) HOT STRAIGHTENING

• If you prefer a hot straightening procedure using a ceramic straightening iron, starting from neck, divde the hair into 1cm wide sections. Straighten the individual sections in even strokes with the iron. Slide throught each strand appox. 1 or 2 times. Do not keep the iron in one place for more than 3 seconds

Temperature of the iron:

• Mild: 150 C
• Intense: 180 C

4) NEUTRALIZING

• Fill up the applicator with ready to use Straight It Neutralizer using the same quantity as of the straightening cream used previously. Apply carefully working from section to section. Comb the hair and allow 10 minutes of developing time. Shampoo hair afterwards.

Application tips

• For short or less curly hair do not use a hot iron and carry on with the treatment as a cold straightening version without using heat. The developing time can be extended by 5 minutes.

• In the case of regrowth treatment, only treat the sections of the hair subject to regrowth (the roots). In this case the regrowth should amount at leat approx. 4 cm. Pay attention beforehand to thoroughly protecting the lengths and ends that have already been treated with the preperation cream.

Development time - no heat

MILD - chemically reshaped hair

• Fine hair: 5 minutes
• Normal hair: 10 minutes
• Thick hair: 15 minutes

INTENSE - chemically untreated hair

• Fine hair: 15 minutes
• Normal hair: 20 minutes
• Thick hair: 25 minutes