Alterna My Hair My Canvas

The My Hair My Canvas collection – my hair, my canvas – offers everything you need, care and styling alike, to prepare your “canvas” and create your own look and new styles with maximum impact on your hair’s appearance and feel, while keeping the environmental footprint minimal. Its mission is to celebrate self-care, individuality, and self-expression. All products are highly versatile and easy to mix and match, making your routine simple and fun.

Every Alterna My Hair My Canvas product is designed to nourish each strand for undeniably beautiful, healthy-looking hair. Captivating fragrances and sensorial textures transform everyday haircare into moments of self-expression. The key ingredient is vegan botanical caviar, which rejuvenates and repairs hair structure, adds hydration, boosts shine, elasticity, and strength, and improves the overall look of hair. All formulas are 100% vegan, housed in 50% recycled packaging, and made with sustainably sourced, cruelty-free ingredients. Free from parabens, SLS/SLES sulfates, synthetic colorants, phthalates, and formaldehydes – so you can care for your hair while making a responsible choice.