It´s a 10

It’s A 10 is a luxurious professional haircare brand born from years of expertise, passion, and the desire to simplify hair care. Behind its vision stands hairstylist and entrepreneur Carolyn Aronson, who, after many years in the hair industry, identified a gap in the market: most products focus on a single benefit, while people often need to combine several to achieve truly comprehensive results.

The brand’s core philosophy lies in multifunctionality – every product delivers up to 10 benefits in one step, saving both time and effort. Hair gains shine, hydration, heat protection, frizz control, strength, and colour protection – complete care in a single product.

The portfolio includes shampoos, conditioners, masks, styling products, leave-in treatments, and specialised lines for curly hair, volume, and keratin care. The brand emphasises expert formulations, innovation, and the highest ingredient quality, working closely with laboratories to test and continuously refine its recipes — ensuring every product truly earns a “10 out of 10.”

Moreover, it is cruelty-free, meaning no animal testing at any stage of development. Thanks to its proven performance and ethical values, It’s A 10 has earned the trust of professional stylists and everyday users around the world.

It’s A 10 – because perfect hair deserves 10 out of 10.