Nails Inc. London

Nails Inc. London is a prestigious British brand that specializes in the production of nail polishes and other related products. It was founded in 1999 by Thea Green MBE, who established the brand as an innovator in the field of fast and effective nail treatments with fashionable and high quality polish. Today Nails Inc. is regarded as a market leader in nail care, known for its trendy and high quality products.

The history of the Nails Inc. brand began when Thea Green, during her travels to the USA, recognized an opportunity for quick and affordable manicures in London. She initially opened several stores in London, which later expanded to include concessions in well-known department stores such as Selfridges and John Lewis. In 2003 the brand launched a training academy for beauty therapists and in 2005 introduced a luxury 'champagne nail bar'.

Nails Inc's philosophy is to fuse beauty and fashion, aiming to provide products that are not only on trend but also high quality and accessible. It emphasizes innovation and environmental responsibility, with all products being cruelty-free and striving to be 100% vegan.

Key Nails Inc. products include nail polishes with a variety of finishes and colors, including fast-drying polishes and the vegan Plant Power line. The brand also offers various sets and duos, nail polish removers and nail care products such as base and top coats, as well as care serums.

Unique features that set Nails Inc. apart from the competition include their commitment to innovation and environmental responsibility, as well as collaborations with prominent fashion and beauty personalities. Nails Inc is known for its ability to respond quickly to current trends while providing products that are kind to the planet.