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Smartbond

Smartbond is L'Oreals's new protective and strengthening service.

Smartbond system protects and strengthens the hair during technical services (such as bleach and haircolor).

How does Smartbond work?

In simple terms Smartbond works by strengthening the bonds in the hair shaft (and reconstructing already weakened bonds) that would cause hair to look and feel damaged if allowed to break. Hair colourants work by changing pigment colour, a process that can lead to break down of delicate bonds in the hair, especially during lightening treatments. By using Smartbond in the bowl with your colour during application, hair is protected and will feel stronger – results you will immediately be able to see and feel.