American Crew Forming Cream Gel

Want curls or waves that look polished but don’t feel stiff like a classic gel? American Crew Forming Cream Gel is a lightweight cream-gel hybrid that enhances natural texture, adds control, and helps tame frizz all day long.

Benefits

• A modern men’s product that combines styling performance with care
• Defines and shapes curls and waves with a natural-looking result
• Helps reduce frizz and flyaways (even in humidity)
• Medium hold that can be reworked throughout the day
• Adds texture without stiffness or flaking
• Ideal for curly, wavy, and textured hair

Key ingredients

• Jojoba oil – helps hydrate, nourish, soften, and protect hair
• Glycerin – a humectant that supports elasticity and a hydrated feel

How to use

Apply to damp or dry hair.