shu uemura Umou Hold Hair Cream

Perfect Hold with Feather-Light Touch.

Introducing Umou Hold, a styling cream inspired by Japanese minimalism, where "umou" means "feather". This cream provides strong, long-lasting hold without weighing the hair down, leaving it soft and naturally shiny.

Umou Hold is ideal for short to medium-length hair, giving it shape and control. Create a sleek hairstyle with a subtle shine, or go for a classic slick-back look with ease.

Benefits

• Provides strong, long-lasting hold
• Does not weigh hair down and leaves no residue
• Adds a soft, natural shine
• Allows for easy styling and definition
• Perfect for sleek, controlled hairstyles and smooth finishes
• Suitable for short to medium-length hair

How to use

Apply a small amount of cream into your palms and warm it up. Distribute evenly through damp or dry hair. For best results, gently brush through or let hair air-dry for a natural look.

aqua / water • dimethicone • peg-40 hydrogenated castor oil • vp/va copolymer • ppg-5-ceteth-20 • stearyl alcohol • c20-40 alkyl stearate • petrolatum • tribehenin • cera alba / beeswax • butylene glycol • peg-150 pentaerythrityl tetrastearate • phenoxyethanol • cellulose gum • caprylyl glycol • sorbic acid • ethylhexylglycerin • disodium edta • limonene • potato starch modified • benzyl benzoate • alpha-isomethyl ionone • propylene glycol • linalool • hexyl cbenzylinnamal • citral • alcohol • citronellol • sorbitol • camellia sinensis leaf extract • tocopherol • citric acid • sodium hydroxide • ascorbic acid • parfum / fragrance