shu uemura Ashita Supreme Ultra Smoothing Hair Serum

Lightweight leave-in serum for daily care of frizzy, unruly and dull hair. Suitable for all hair types, it helps give hair a smoother look, shine and softness without weighing it down.

Benefits

• Lightweight leave-in serum for daily use on wet or dry hair
• Helps control frizz and flyaways with both an immediate and long-lasting effect*
• Leaves hair smoother, shinier and more hydrated*
• Strengthens hair and helps reduce breakage*
• Provides heat protection up to 450 °F / approx. 230 °C*
• Helps visibly reduce the appearance of split ends*
• Sulfate-free and silicone-free formula
• Also suitable for colour-treated hair
  *Official Shu Uemura brand claims

Key ingredients

• Ashitaba extract – extract from the Japanese ashitaba plant, rich in antioxidants, vitamins and minerals, which helps hair look smoother, shinier and healthier
• Ferulic acid – helps protect the hair fibre and supports vitality, smoothness, strength and shine.

How to use

After washing, apply the serum to the mid-lengths and ends of wet or dry hair and do not rinse. It can be used daily before blow-drying as heat protection, as a finishing smoothing treatment, or during the day to help control frizz and flyaways.