Oway Hstraighten

A professional smoothing treatment designed for the long-lasting transformation of unruly, frizzy and voluminous hair. This advanced salon system works directly on the structure of the hair fibre, helping to create a perfectly smooth, manageable and radiant finish. The result is hair that is easier to control and significantly easier to style every day. The sensory experience is completed by a fragrance combining fresh floral and fruity notes with a sweet, enveloping musky base.

Benefits

• Provides long-lasting smoothing and control of the hair fibre
• Helps eliminate unwanted frizz
• Reduces excessive volume and makes unruly hair easier to manage
• Restores hydration and softness to the hair fibre
• Helps seal the hair cuticle and enhances shine
• Creates a protective film on the hair without unnecessary weight
• Helps reduce static
• Improves manageability and makes subsequent styling easier
• Helps protect the hair fibre from adverse external factors
• Helps strengthen the hair fibres and reduce breakage and split ends
• Smoothing results can last approximately 3–5 months, depending on hair type and the technique used
• Dermatologically and nickel tested

Key Ingredients & Technology

• Oleoblend Complex – a biotechnology-derived complex of natural origin with film-forming properties that does not weigh the hair down. Combined with coconut and avocado oils, it creates a nourishing blend with protective, hydrating and emollient properties. It helps restore the hair’s hydrolipidic balance, smooth the surface and reduce frizz. It also helps protect against breakage and split ends
• Biodynamic Dock – naturally contains iron, magnesium, potassium and calcium, helping to replenish the hair fibre with minerals. Its vitamins A and C also provide antioxidant properties
• Organic Mullein – a botanical active ingredient designed to enhance hair radiance. It works through photoluminescence, absorbing part of the UV radiation and contributing to more intense shine of the hair fibre. At the same time, it helps protect against photo-oxidative stress caused by UV exposure

How to Use

Oway Hstraighten is a professional salon treatment and should be applied by a trained hairdresser according to the complete Oway Hstraighten protocol. The product’s smoothing effect is based, among other factors, on the combination of glyoxylic acid and the mechanical action of a flat iron, which helps reorganize the hair structure and create a smoother, more compact surface.

According to the manufacturer, the results can last approximately 3–5 months, depending on the initial hair type and condition, as well as the application technique used. If hair colouring is also planned, Oway recommends performing the Hstraighten treatment at least one week before applying hair colour.

FAQ

• How long do the results of Oway Hstraighten last? According to Oway, the results of the professional smoothing treatment can last approximately 3 to 5 months. The exact duration depends primarily on the hair type and the technique used during the salon treatment.

• Is Oway Hstraighten suitable for frizzy and very voluminous hair? Yes. The treatment is specifically designed to smooth and control the hair fibre. It helps reduce frizz and unwanted excess volume while leaving hair more manageable and easier to style.

• Can hair be coloured after an Oway Hstraighten treatment? Yes, but correct timing is important. If you are planning to colour your hair, the manufacturer recommends performing the Hstraighten treatment at least one week before applying hair colour.

• Is Oway Hstraighten suitable for at-home use? Hstraighten is part of Oway’s professional technical range, and its effectiveness depends on precise application followed by the use of a flat iron. For this reason, the treatment should be performed professionally in a salon according to the manufacturer’s protocol.