Color WOW Dream Filter Pre-Shampoo Mineral Remover

Pre-shampoo mineral remover for all hair types. Best for colored hair.

Works like a magnet in under 3 minutes!

Benefits

• Acts against environmental elements that wreck color
• Instantly removes metals, minerals that dull, darken and distort hair color
• Eliminates traces of calcium, magnesium, copper, iron, manganese, aluminum, and chlorine
• Helps to create perfect base before hair coloring and ensures better color result
• Works quickly in only 1-3 minutes!
• Ideal for anyone who wants to keep their hair color and/or highlights
• Especially effective on pale shades of blonde, grey, ash, white and all lighter hair shades
• Extremely gentle formula unlike chelating products
• Color safe, keratin safe, non-harsh ingredients, non-stripping

What elements does Dream Filter remove from hair?

• Calcium, Magnesium, Aluminum - Leave behind heavy build up, which dulls color, weighs hair down and makes it feel dry.
• Iron, Manganese - Discolor hair by causing it to oxidize, resulting in brassiness.
• Copper - Interferes with color processing by acting as a catalyst with developers, accelerating their strength and causing damage inside and out.
• Chlorine - Produces a green tint on light hair and causes dark hair to turn even darker.

Technology

• It combines 2 molecular filters with 2 polymeric filters (never used in any other hair product) to gently, safely and quickly remove minerals and metals from the hair found in tap and well water...without the need for heat, use of a cap or any messy mixing.

Dream Filter’s breakthrough technology is an industry first.

How to use

Apply Dream Filter to dry hair before shampooing. Spray evenly to saturate hair thoroughly. Wait 1-3 minutes, then shampoo. For best results, use Color Wow Color Security Shampoo followed by Color Wow Color Security Conditioner.

Suggested use is every 3-4 shampoos to keep your color looking fresh and bright. But, with frequent exposure to well water or chlorine, you can use it more often (even daily)