Joico JoiFull Volumizing Shampoo

Volumizing shampoo for plush, long-lasting fullness.

Benefits

• Gently removes oil and dirt
• Rich leather for uniquely clean hair strands
• Adds instant, lightweight lift and body
• Prepare for styling - builds foundation for fullness
• Slightely nourishes for healthy instant shine
• Provides long-lasting humidity protection
• For fuller, thicker, bouncier hair

Technology

• SmartRelease Technology - packs our triple-powered, healthy-hair ingredients inside an invisible liposome - this unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear
• Rice protein - rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fine, limp hair
• Bamboo extract - fibrous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands

How to use

Apply to wet hair. Lather. Rinse well. Repeat if necessary.