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Joico Defy Damage Protective Shampoo

shampoo for damaged hair
Protective shampoo for bond strengthening and color longevity. Benefits Gently removes debris and impurities without roughing up the hair cuticle Decadently rich lather for a luxurious...
More information
Versions Joico Defy Damage Protective Shampoo
Contents Availability Price

In stock (10+ pcs)

9.42 £

3.14 £ / 100 ml


In stock (10+ pcs)

22.80 £

2.28 £ / 100 ml

50ml On request The product is sold out shortly or it's a novelty. Availability on request. /Please contact us for availability.

2.70 £

5.40 £ / 100 ml

Joico Defy Damage Protective Shampoo

Protective shampoo for bond strengthening and color longevity.


  • Gently removes debris and impurities without roughing up the hair cuticle
  • Decadently rich lather for a luxurious cleansing experience
  • Free of sulphates (SLS i SLES)
  • Gentle formula for everyday use
  • Protects color shade from fading
  • Increases shine and adds silky smoothness
  • Strengthends the hair for damage resistance


  • *Joico SmatRelease Technology - unique liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients — Rosehip Oil, Arginine, and Keratin — to help repair, strengthen, and protect hair from the cumulative effects of daily styling
  • Protective lipid - the exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application
  • Moringa Seed Oil - a rich source of antioxidants, Vitamins A and E, Zinc, and Silica — all fundamental to creating healthy, strong, damage-resistant hair — helps to boost shine and softness
  • Arginine - smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal

How to use

Apply on wet hair, foam and rinse thoroughly.


Avoid contact with eyes. Rinse immediately if product comes into contact with them.

Key features
For whom: For women
Hair type: All types
Concern of hair: Frizz, Damage, Color protection, Dryness
Benefit: Regeneration, Color protection, Strengthening
Ingredients: Sulfate free Without irritating sulphates SLS, SLES
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Catherine Neat hair and skin specialist
Catherine Neat
hair and skin specialist

+44 330 808 5640
At workdays: 8:00-16:30

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