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Kérastase Couture Styling L'incroyable Blowdry

  • For whom: For women
  • Hair type: All types
  • Concern of hair: Frizz, Color protection
  • Benefit: Shine, Hold, Heat protection
Contents Availability Price

In stock (10+ pcs)

16.69 €

Defect 150ml

In stock (1 pcs)

17.82 €

!!! broken bottle !!!


Meet the reshapable heat styling heroes. The incredible formula you know and love, for all hair types.

Get rid of the dreaded ponytail bump. Define styles after your workout. Tame that unruly 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time, signed with the Kérastase touch.


  • Extremely reshapable-wave, straight, curl
  • 3x faster flat ironing vs. no product
  • Ultimate easy of shapeability
  • 230°C (450°F) thermo-protection, low heat reactivation starting at 300°F
  • 96 hour extreme anti-frizz protection
  • Go from curly to straight and back to curly again – all without reapplying.
  • Optimal shapeability
  • Zero stiffness

For Who?

Every woman who blowdries. Easy to shape, long lasting shape memory and shine without compromising touchability.

Groundbreaking, proprietary SRS® technology

SRS® technology uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.

Reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable. Touchable results, natural feel, repositionable abilities, lasts for days.

How to use

Apply onto damp, towel dried hair before proceeding to blowdry/heat style. Thanks to it’s repositionable technology, l’incroyable blowdry provides error-proof styling. Mistakes can be reworked without reapplying the product or having to dampen or rewash hair.

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