Meet your heat styling heroes - the miracle reshapable heat lotion for all hair types.
Get rid of the dreaded ponytail bump. Define styles after your workout. Tame that unruly 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time, signed with the Kérastase touch.
Extremely reshapable-wave, straight, curl
3x faster flat ironing vs. no product
Ultimate easy of shapeability
230°C (450°F) thermo-protection, low heat reactivation starting at 300°F
96 hour extreme anti-frizz protection
Go from curly to straight and back to curly again – all without reapplying!
Optimal shapeability, zero stiffness
SRS® technology - uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.
Elastic polymers - reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.
How to use
Apply onto damp, towel dried hair before proceeding to blowdry/heat style. Thanks to it’s repositionable technology, l’incroyable blowdry provides error-proof styling. Mistakes can be reworked without reapplying the product or having to dampen or rewash hair.