Co-wash cleansing conditioners

What is a co-wash or cleansing conditioner?

A co-wash, also known as a cleansing conditioner, is a hair cleanser that gently washes the hair while providing the conditioning benefits of a conditioner. Compared to a traditional shampoo, it offers a milder cleansing experience and helps soften, smooth and detangle the hair.

Co-wash is especially suitable if you want to reduce how often you use a traditional shampoo and give your hair a gentler cleansing routine. It is particularly popular for dry, curly, wavy or frizzy hair, which can lose moisture through frequent washing.

Who is co-wash suitable for?

A cleansing conditioner is ideal for hair that needs gentle cleansing along with extra hydration and softness. It is especially suitable for dry, coarse, curly or wavy hair, helping to keep it comfortable, manageable and easier to style.

For fine hair or hair that becomes oily quickly, co-wash may not always fully replace a traditional shampoo. In these cases, it can be incorporated between regular shampoos according to the needs of your hair and scalp.

How to use a cleansing conditioner

Apply the co-wash to wet hair and massage it thoroughly into the scalp to help remove dirt and excess oil. Then distribute it through the lengths of the hair and rinse thoroughly. Always follow the manufacturer's instructions regarding application and leave-on time.

Cleansing conditioners are a practical alternative for gentle hair cleansing without a traditional shampoo, while helping to keep the hair soft, smooth and easy to detangle.