Condition Culture is brand founded by twin sisters, the duo opened the company with the launch of Featherlocks™ and took the hair and beauty world by storm. Appearing on A-lister, top fashion magazines, and television shows, globally. Condition Culture continues to sell the original hair feather extensions and has since developed several other innovative products and brands to hair and fashion enthusiasts around the world. Next launched products was for example snag-free hair ties and hairbands Knotties, luxury hair accessory line Tassel or temporary hair color chalks Colorsmash.
Featherlocks is the brainchild of Alex Litowitz, a hairstylist and expert in hair extensions who in early 2010 was inspired to put feathers in her client’s hair. Alex’s twin sister Donya recognized the potential for an international trend and partnered with Alex to create Condition Culture – a website where professionals come to find the next salon trend.
The sisters’ perseverance and commitment to quality launched Featherlocks into the spotlight as the premier feather extension product worldwide. Their merchandising team works to ensure that every product packaged, inspected, and shipped meets the Condition Culture standard. Due to our continued commitment to brand quality and customer service, Condition Culture continues to be the international leader in feather hair extensions.