Alterna

Alterna brand has been a pioneer in the luxury haircare category, offering state-of-the-art formulas that set industry standards since 1997 in USA in Beverly Hills. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide.

Alterna is designed for all women who are well aware that the hair is a crown of beuty and do not hesitate to invest in quality cosmetics. Appropriately chosen investments will return thanks to quality natural ingredients contained in the products and its action in multiple layzers and you can see real results! On top of that, thanks to highly concetrated formulation small amount of product is enough when using it so the product lasts longer.

Luxury and the higest quality ingredients

The most precious ingredients are used in the production, such as caviar extract, marine bioactive substances, certified organic plant extracts and italian truffle oil. Alterna products are not tested on animals. Alterna products are sulphates, parabens, gluten and artificial colors free, so they are more gentle to the hair the environment.

No more choosing between natural ingredients and high performance results!