Clients desire visible color they can change often. And more and more clients are wanting color that adds visible reflects to their natural color. That's why Redken has created new HDResolutionlow-lift, demi-permanent color with unique HDR technology that ensures exceptional saturation with maximum reflection. HDR stands for high definition resolution. The formula is low in alkaline to increase the amount of colour pigment deposited in the hair, thereby also increasing how long the colour will last – this keepd little risk of disappointment by premature colour fade. Plus it’s packed with conditioning polymers which smooth the hair surface for enhanced shine and definition.