Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand. What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand.
MoroccanOil has created a unique line of styling, finishing and conditioning products for hair that will guarantee an enhanced result. Hair will look and fell healthier after just a single application.
The story of the brand MoroccanOil was started in 2005, when Carmen Tal, later CEO and co-founder of the company was travelling around the Israel. Carmen’s hair tale began in Tel Aviv. After a bad treatment that left her hair colour and texture ruined, she was taken to a small salon where they used an argan oil treatment. The results were instantaneous. Her badly damaged hair became shiny, healthy-looking and manageable. She decided to share this miracle with theworld. So in 2006 she and her husband founded the brand MoroccanOil. Her strategy was simple: take the best of Africa to the rest of the world.
Their new brand, Moroccanoil was so well received that others distributors began knocking on her door seeking exclusive rights to distribute the product. It was at this point she knew for sure she had found something special. The very first product, and unitl nowo one of the bestsellers, is ***MoroccanOil Ol Treatment***. Later, MoroccanOil has expanded its sortimentand createt an unique range of styling and care hair products that guarantee instant results.
Argan oil, unique to Morocco, is a plant oil from the kernels of the argan tree. It is often produced as a by-product of processing argan nuts, known for being rich in antioxidants and fatty acids. Although relatively new globally, argan oil has been used by Moroccan women for centuries to treat their hair, skin and nails.