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Wella Professionals Pure Perfection is an ammonia-free permanent hair colour developed to deliver pure, reliable and naturally radiant colour results. It is ideal for professional colour services where application comfort, shiny hair and up to 100% grey coverage are essential. Thanks to Supercharged Metal Purifier Technology, it helps promote even colour results and healthier-looking hair.
Wella Professionals Pure Perfection represents a new generation of professional permanent hair colour for salons seeking pure colour results without unnecessary compromise. The formula is free from ammonia, fragrance, mineral oils and silicones, providing a more pleasant colouring experience while maintaining professional performance. The shades are designed to deliver clean, predictable and true-to-tone results, making everyday colouring and grey coverage easier for stylists.
The range features Supercharged Metal Purifier Technology, which helps manage metals such as copper and iron that can accumulate inside the hair. These metals may affect the final colour result, so reducing their impact helps achieve cleaner, more even and more radiant colour. Pure Perfection is ideal for professional colour services where comfort, reliable grey coverage, shine and naturally healthier-looking hair after colouring are essential.
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