Imagine the most stunning hair colors you can and experience a defferent way of creating color. The Elumen world is colorful, creative and delivers outstanding color results with unique direct dye technology. No oxidation. Ammonia-free. With reflections of brilliant light. Let your creativity shine. With Elumenated Hair Color you open up new opportunities for extraordinary color services. Choose from natural to colorful, mix and match, and create extraordinary original hair color.