Goldwell Texture

Goldwell's Permanent Shaping is a range aimed at changing the structure of the hair to achieve long-lasting curls or smoothing. It is ideal for those who want to experiment with new styles or simply desire a permanent change in the appearance of their hair. It is also formulated with different hair types in mind including thick, chemically treated or fine hair.

Goldwell's range of permanent styling products includes permanent perms, fixative concentrates and neutralising creams. They have the ability to provide even waves, increase elasticity while protecting hair from damage thanks to special ingredients such as vitamins and herbal extracts. Perms are primarily designed for professional use in hair salons, but can also be used by customers who have experience with home hair styling.