Oway

Treat yourself to a touch of nature on your hair! The Italian cosmetics brand Oway and brings to our bathrooms quality and environmentally friendly products with ultra-concentrated recipe with a very high proportion of plant and biodegradable substances. It is the only brand of its kind that works with biodynamically and organically grown plants, thus completely deviating from the commonly available industrially produced products of professional cosmetics.

The family company Oway, based in Italy, has been gaining new customers since 1948 with its considerate approach to people and nature. The basis of cosmetics is herbs grown on their own plantations directly in Italy, where they are processed at the same time, thus eliminating transport. Oway is committed to ensuring that there is no trace of parabens, synthetic dyes and other polluting chemicals found in commonly available industrially manufactured products in their BIO cosmetics.

All Oway products are based on the agricosmetics® principle. Agro-cosmetics creates concentrated products rich in active ingredients so that they are used in the right amount at the salon and at home, so there is no waste. Agro-cosmetics means choosing the healthiest and purest method, which does not require the use of chemicals, to obtain ultra-efficient oils, hydrates and extracts. All products are packed exclusively in glass, aluminum and completely recyclable materials.

Oway is not just cosmetics, Oway is a lifestyle, a way of thinking, a conscious choice.