Kadus Professional

Kadus Professional is a cosmetics brand focused on supporting small independent salons and stylists. They believe that the future belongs to small businesses, which is why they support the independence and creativity of stylists. They strive to provide everything necessary for successful business, with an emphasis on simplicity and practical education.

The Kadus brand was founded in 1906 by independent German stylist Ludwig Kegel, who opened his first salon in Neustadt. In 1919, he introduced an invention called Kegel's Automatischer Desinfektor und Spüler, which gave rise to the name Kadus. In 1974, Kadus became part of the Wella group, allowing for rapid international expansion. By 1985, the brand was operating in 35 countries, while its philosophy remained unchanged – to help hairdressers refine their skills. Kadus offers a wide range of products in the areas of coloring, hair care, styling, and texturizing. Among the most significant are Kadus hair colors, which provide vibrant and long-lasting shades while protecting hair during the coloring process. Then there are products designed for deep hydration of dry and damaged hair, Deep Moisture. Additionally, the Styling line Visible Repair helps damaged hair regain its healthy appearance, improves texture, and strengthens hair. There are also texturizing products like Play it Straight, which allow for the creation of various hairstyles and textures while keeping hair natural to the touch.

Kadus Professional distinguishes itself from other brands by its commitment to supporting small and independent salons. They offer personalized options for stylists, including the My Kadus web space, where they can create their profiles, share their work, and interact with the community. The brand places great emphasis on education, supporting creativity, and creating easy-to-use products that allow for vibrant and natural hair colors.