L’Oréal Professionnel introduces Pro Fiber - the best formula ever achieved in the field of damaged hair. Pro Fiber is the new generation of long-lasting hair care that last up to 6 weeks. It contains the most sophisticated haircare technology to date: the APTYL 100 molecular complex that and restoring the inner fiber from roots to ends.
New Pro Fiber is simpler than ever! In 2018, L’Oréal Professionnel has created 2 ranges with only one shampoo and one masque per range. Now, Pro Fiber Concentrates is integrated into the Aptyl 100 Masque for a unique marbled texture and an easier routine for the hairdresser and consumer.