Color WOW Youth Juice

Hair, like skin, loses elasticity, density and vitality with age. Color WOW Youth Juice comes up with a solution that targets exactly these signs of aging of the scalp. It's not just another serum - it's intelligent root nourishment that revitalizes right where it all begins.

Behind the Color WOW brand is a vision of revolutionary care for color-treated and chemically treated hair, brought to life by Gail Federici and her team of top chemists. The result is products that don't compromise - they're effective, safe and increasingly popular even among celebrities. Instead of marketing gimmicks, they deliver real results - and Youth Juice is no exception. This lightweight collagen serum, developed by Dr. Joe Cincotta, stimulates the scalp, strengthens follicles and promotes healthier hair growth. Free of silicones, alcohol or fatty ingredients, but packed with active ingredients that regenerate, hydrate and protect against premature weakening of the hair fibre.