Amika

Amika is a haircare brand that is “Brooklyn born, salon raised” – created from a professional salon background while keeping a playful, open and unconventional approach to beauty from the very beginning. Instead of promoting one fixed idea of perfection, it celebrates individuality, diversity and the joy of caring for hair. The brand is known for its bold packaging, positive energy and wide range of products for different hair needs – from everyday care and intensive masks to styling products and professional tools.

The brand portfolio includes several collections for different hair types and conditions, such as hydration, volume, shine, smoothing, colour protection, blonde hair and repair of damaged lengths. Amika also focuses on gentler formulas and a more responsible approach. The products are not tested on animals, and the brand avoids a range of controversial ingredients, such as sulphates, parabens and phthalates. A signature ingredient in Amika care is sea buckthorn, used by the brand across haircare and styling for its content of nutrients, antioxidants and fatty acids.