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Brand Milk_Shake

In professional hairdresser comes a new reality - young, fresh, dynamic and innovative approach. The concept™ was established in 1999 by Ivano Panzeri. The company quickly became an important player in the professional hair fashion sector, ranking high within the Italian and international markets and now exports its products to 46 countries. Increasingly gaining popularity also a natural base products, which concept™ satisfies.

First and well-known and most successful brand of concept is milk_shake. concept™ is also the exclusive representative of Simply Zen and No Inhibition.

Secret of concept™ success? concept™ products make great hair easy to achieve while offering everything you need to look amazing 365 days a year. Success of concept™ is in the right combination of natural ingredients and the latest innovations in hair care and hair color technology. The products are formulated by researching the latest technologies available to give the hairdresser the possibility to be ‘above the rest’ in terms of performance and quality.

Benefits of concept™ products

  • Eco aware formulas full of natural and organic ingredients
  • Low or no sulfate, paraben or sodium chloride content
  • Color-safe formula protects hair color
  • Eco-friendly packaging from recyclable plastic or 100 % biodegradable plastic
  • Paper marketing materials printed on recyclable paper using paper from responsibly managed resources
  • Cruelty free, not tested on animals

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Catherine Neat hair and skin specialist
Catherine Neat
hair and skin specialist

+44 330 808 5640
At workdays: 8:00-16:30

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