Joico Colorful

Dye-ing to preserve those fierce, fabulous, vibrant color looks you’ve crafted with care? From deep, dark brunettes to radiant redheads and blonde bombshells, you can commit for the long haul with Joico Colorful: Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It’s a brilliant and beautiful trio that keeps every color creation true-to-hue.