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Brand Joico Defy Damage

Introducing Defy Damage, a game-changing home care system. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. Breakthrough Defy Damage Shampoo, Conditioner, Protective Masque, and Protective Shield actually strengthen hair bonds for a healthy transformation you can instantly see and feel. The secret is in the key ingredients - Arginine, Moringa Seed Oil, and a Protective Lipid team up with Joico's SmartRelease Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It's round-the-clock protection between every salon visit and puts you at the helm of healthy hair.

Defy Damage delivers visible results after just 1 use! Immediate Soft Feel, increased shine, 5X Stronger Hair - 80% Less Breakage, 90% of Color Vibrancy and many others benefits.

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