Kérastase L'incroyable Blowdry Crème

Meet your heat styling heroes - the miracle reshapable heat lotion for normal to thick hair.

Get rid of the dreaded ponytail bump. Define styles after your workout. Tame that unruly 2nd day bedhead. Touch up hair just by adding heat. Infallible style every time, signed with the Kérastase touch.

Benefits

• Extremely reshapable-wave, straight, curl
• 3x faster flat ironing vs. no product
• Ultimate easy of shapeability
• 230°C (450°F) thermo-protection, low heat reactivation starting at 300°F
• 96 hour extreme anti-frizz protection
• Go from curly to straight and back to curly again – all without reapplying!
• New creamy texture specially designed for normal to thick hair
• Optimal shapeability, zero stiffness

Technology

• SRS® technology - uses Micro-Beeswaxes to define a new kind of hold. The beeswax is heat-sensitive and melts to create shape when heated. When it cools it forms a strong bond between hair fibers without stiffness. SRS® reactivates at 150° C, meaning when it is reheated the wax remelts and can be molded to create a new shape.
• Elastic polymers - reinforced by elastic polymers that bend and flex without breaking, hold becomes flexible, touchable, durable.

How to use

For normal to thick hair, apply an almond size amount of L’incroyable Blowdry Creme into hands and apply to towel-dried hair. Blowdry for desired look. Restyle or change the look easily with the use of heat tools. No product reapplication necessary.

Kérastase
L'OREAL 14, rue Royale 75008 PARIS
Telefon: +33 (0)1 47 56 70 00
E-mail: contact@loreal.com

TSA 75000 93584 ST OUEN CEDEX FR
E-mail: corpes.servicioconsumidor@loreal.com

Imp. by/par Kérastase Paris Canada, Montéal, H4T 1K5
Telefon: +1 (514) 343-8200

E-mail: dgcontactkerastase@info-ccc.com
L'OREAL USA, Inc., New York, NY 10001

L'OREAL London W6 8AZ
Telefon: +1 (212) 818-1500
http://www.kerastase.com/