Matrix

Matrix, a leading professional haircare and hair color company is part of L’Oreal USA’s Professional Products Division. Founded in 1980 by the American hairdresser, Arnie and her husband Sydell Miller. Before he founded Matrix, Mr. Sydell formed a firm, Ardell, to market the product to retailers and to beauty salons. Ardell eventually created and sold a hair color product.

In the late 1970s, Mr. Miller saw that the retail market was shrinking and decided to sell Ardell in 1980 in order to concentrate on building Matrix, which would market its products only to professional haircare buyers. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity.

Now, over two decades later, the Millers’ original ideas still stand strong, and Matrix is committed to the development of the salon professional, offering a wide range of haircare, haircolor and texturizing products including:

• Biolage - The exclusive blend of unique botanicals and the latest technologies creates gentle, high-performing formulas to enhance the beauty of every hair type
• Oil Wonders - The most complete oil-care range, inspired by ancient beauty rituals, using exotic ingredients for the best professional service of today
• Total Results
• Vavoom
• COLORINSIDER, SoColor Beauty, Color Sync, Light Master, Color Graphic
• Opti (Opti.Effects, Opti.Smooth and Style Wave)