O&M

O&M stands for Original & Mineral, an Australian brand that marries nature and luxury in its colouring, hair care and styling products. It focuses on creating products that are safe, effective and enjoyable to use, while emphasising natural ingredients and avoiding harmful chemicals.

The O&M brand was born out of the need to provide hairdressers and customers with a range of products that are health friendly, yet provide professional performance. It was one of the first to use pure colouring technology that is free from ammonia, PPD and resorcinol. The brand's philosophy is built on the belief that hair care should be a health choice and that beauty can be achieved without compromising on health.

O&M's most notable products include moisturizing and smoothing shampoos and conditioners, styling products such as texturizing sprays and shine serums, and their specialty hair masks that provide deep nourishment and regeneration. They are dominated by natural ingredients such as macadamia oil, Australian plant extracts and high quality essential oils.

What makes the O&M brand truly special is its pure formulations that are free of sulfates, parabens, MIT, triclosan and propylene glycol. The products are certified cruelty-free by PETA, so they are not tested on animals. The brand also uses unique Australian ingredients such as Banksia flower, Davidsonia plum and Tasmanian seaweed to give hair the nourishment and protection it needs