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The weDo/Professional brand was created by a small group of people at Wella who share a common passion for sustainability. They have come together to take action and promote positive change within society by challenging traditional practices. They focus not only on the composition and quality of the ingredients in the products, but also on the sustainability of the packaging, animal welfare and overall impact on people.
The weDo/Professional brand is a natural brand whose products are all designed to be even more organic, Vegan Society certified and Cruelty Free International approved while delivering professional care. The weDo/ brand was created by a small group of people at Wella who share a common passion for sustainability. They have come together to take action and promote positive change within society by challenging traditional practices.
Beyond the idea of "natural", the brand wants to be as responsible and holistic as possible. They focus not only on the composition and quality of the ingredients in the products, but also on the sustainability of the packaging, animal welfare and overall impact on people. This is what weDo/ Professional takes to be an eco-ethical beauty brand. All weDo/ products are designed to be 100% recyclable and are made from up to 94% recycled plastic.
In 2020, the brand was awarded Gold Award in the Vegan Awards 2020 by Boussias Communications in the Best Vegan Haircare Product category and in 2021 was awarded Best Sustainability Brand in Haircare in the Marie Claire Hair Awards 2021.
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