Today, more women are using hair color than ever before. Hair color “chemical dependency” is at an all time high. Hair texture and condition, however, is at an all time low. This massive new surge of color use (and abuse) demands a whole new level of color care technology. And that’s why Color WOW was created. This american professional brand offers groundbreaking, game-changing haircare and styling specially designed for color-treated hair. Color WOW was created by Gail Rederici, who has decided to offer hairdressers a radically different, sophisticated, revolutionary and safer way of care for color and chemically treated hair.
Each product has a unique, innovative formulation based on long-term laboratory development to solve unmet consumer “pain points” with inventive, efficacious solutions. Color WOW products have won over 50 major beauty awards so far. But one of the most awarded products is definitely the patented hair spray Dream Coat Supernatural Spray that creates ultra smooth, straight to glassy hair with an invisible waterproofing cloak. Color WOW haircare is also increasingly popular with celebrities, e.g. Kim Kardashian, Ariana Grande, Jennifer Lopez or Katy Perry. What else? Color WOW is not tested on animals and all products are free of sulphates, parabens, dyes, waxes, ammonia or other toxic substances. Formulas are safe for colored and keratin treated hair.