LaRiché

LaRiché is a renowned manufacturer of semi-permanent hair dyes, best known for its Directions product line. Since its founding in 1981 in the United Kingdom, LaRiché has become a leader in the market with its vegan hair dyes that are not tested on animals. Its products stand out for their wide range of vibrant shades and hair-friendly formulas.

LaRiché is also famous for its commitment to sustainability and ethical production practices, which is reflected in its long-standing market position and the trust of customers worldwide. The brand is the ideal choice for those seeking high-quality and safe hair coloring products.

LaRiché is not only a pioneer in the field of hair dyes but also a brand that shapes hair trends and allows its customers to express their uniqueness and creativity. With LaRiché dyes, your hair becomes a canvas for unlimited possibilities. Join millions of satisfied users around the world and discover the magic you can create with their products.