Revive the look of salon-fresh blonde after after just one use! The formula of the Aveda Blonde Revival products freshens up all blonde and grey tones in a matter of minutes. Special violet pigments immediately neutralize unwanted yellow and brassy tones and ensure a perfectly bright and radiant cold blonde shade with incredible luminosity. In addition, Blonde Revival products restore smoothness and resurface the hair fiber leaving it feeling smooth and healthy. Up to 97% naturally derived. Free from silikones, parabens, mineral oil, petrolatum, synthetic fragrance. 100% vegan and cruelty free.