NEW ARRIVALS
Feb 24, 2022
Neutralize color on all color bases like a pro! Get rid of warm tones with the new L'Oréal Professionnel Série Expert Chroma Créme.
Jan 18, 2022
Discover the new range for all color-treated hair! 7 products to protect the fiber and preserve the color intensity.
Oct 18, 2021
Enter the new world of Matrix and find out all about the new SoColor and SoColor Sync Pre-Bonded colors! 3,2,1..We're starting!
Jun 16, 2021
Enrich your cosmetic equipment with the best spring and summer news. We have chosen for you the greatest hits such as Curl Manifesto, Blondme and more!
Oct 14, 2020
Enrich your cosmetic range with the best autumn news. We have picked out the greatest hits for you.
Jul 16, 2020
Enrich your cosmetic equipment with new Joico products that arrived at the cosmetic market only a few days ago.