A woman’s beauty begins the moment she begins to be herself. Every day. In keeping with the motto coined by Peter Schmidinger, make-up artist to the stars and mastermind behind AGE ID, the new make-up line is therefore designed to individually reflect every woman’s personality. Inspired by Babor’s skincare research, the products not only conceal minor flaws but also contain the most effective active anti-aging ingredients to provide an instant lifting effect, a youthful glow and radical protection.